Bud Light Mardi Gras Tattoo Crew:
The Bud Light Tattoo Crew invaded clubs, bars, and the streets of New Orleans during Mardi Gras 2010 with this unique branding initiative. Over 14,000 consumers rolled up their sleeves, took off their shirts, and pulled down their pants to find the right spot for their new Bud Light airbrush tattoo.
Anheuser-Busch Latino Sampling Program:
A national team of 1,000+ beautiful brand ambassadors executed over 4,000 retail sampling promotions to increase brand awareness and sales of Anheuser-Busch’s top brands amongst the Latino consumer.
Planeta Wrigley samples over 1 million samples of gum per year to Hispanic consumers throughout its 40-stop tour which visits Hispanic festivals, retails stores, and family focused community events across the US. This 100x100 sq ft. property draws the attention wherever it goes with its custom gum bar, rock wall, sports zone, video games, and live performances.
"Corazones" Discover Colombia Through its Heart:
In order to educate and improve perceptions of Colombia, this “Corazones” exhibit featured hearts that depicted the music, art, culture, and beauty that Colombia has to offer. Over one million people caught a glimpse of the hearts, as they were strategically placed in high traffic locations throughout New York and Washington DC including landmarks such as Time Square Plaza, Rockefeller Center, and the Union Station in DC.
Una Tarde para Consentirte con Olay:
A five-story Beverly Hills mansion was converted into a day-spa in order to provide Latinas a day of relaxation including massages, manicures, and Olay facial consultations. Olay was able to establish a one-on-one dialogue with over 200 lucky radio sweetstakes winners who were invited to this exclusive event.
Billboard Concert Series:
This concert series featured Latin Billboard Award nominees including Luis Enrique, Jen Carlos Canela, Extreme, El Compa Chuy, and Dareyes de la Sierra. The only way to win tickets to this exclusive event was via promotions held by the sponsors, which included State Farm, Corona, Ritz, and Western Union.
McDonald's Flavor Battle:
This unique custom DJ battle geared toward the African American market featured over 90 up-and-coming DJs who battled it out on-stage during the 30-stop Sprite Step Off Tour. The audience voted for their favorite "Burger" via text-2-win as the DJs performed out of custom oversized Burger Box DJ booths.
Verizon Music Platform:
In coordination with their sponsorship of CMN produced Marc Anthony concert, Verizon executed a gift with purchase promotion where new activations received 2 complimentary tickets to the show. Verizon was able to increase traffic and sell an additional 179 phones between 4 recently opened retail locations in the Northwest Region throughout this 2 week promotion.
Vive Tu Musica with 5 Gum:
Online talent-search competition for amateur, unsigned Latin rock and pop-star hopefuls, followed by a live final experiencial event where over 1500 Hispanic consumers received a chance to touch, see, breathe, hear and taste the Wrigley "5" brands first-hand.
Budweiser Futbol Kings:
This team of Latino freestyle futbol experts along with a Capoeira master and two Brazillian drummers toured 11 markets throughout the US. They drew attention of everyone around them as they perform choreographed freestyle soccer routines, interact with consumers, sign autographs and take pictures with their fans at various festival/events and Budweiser key retail accounts.